The Positive Birth Company - Campaign motion and typography
I collaborated with The Positive Birth Company and Featured Studio on a call-to-action film for Instagram. We needed a film that would speak, and speak loudly. This project translated their empowering message into a social-first format that would engage audiences, gain signatures and encourage wider conversation around birth education.
My role was the design and motion layer of the film, working alongside both original campaign assets and the wider edit. The typography and motion brought clarity, rhythm and impact in a fast-moving and serious film.
The Positive Birth Company - Campaign motion and typography
Working together with Featured Studio and the PBC team, I designed bold and friendly typographic layouts - bringing them to life through simple, restrained motion. The aim was to add clean impact to the messaging, while keeping it accessible and engaging. The film needed to work without audio and grab attention in a public space, as well as online.
The work was for ditigal as well as being displayed on screens in 136 antenatal waiting rooms across the UK, pushing the campaign into a real-world healthcare setting.
Role - Motion design
Agency Featured Studio
Client - The Positive Birth Company
