BYOMA - Campaign motion
I had the pleasure of working with the team at BYOMA to create engaging social first assets that fitted with their vibrant brand identity. With such a distinctive visual style, it was essential that every asset felt unmistakably BYOMA. I carefully translated their distinctive brand identity into motion, creating animation systems and transitions that felt native to the brand. Every movement was designed with purpose - supporting storytelling, highlighting key information, and ensuring a cohesive experience across all assets and placements.
I've been brought back on board with the in-house team several times to support their campaigns, which has been great for making the experience collaborative and creative - as well as speaking to the results we achieve together.
For one particular campaign, I created over 75 assets across multiple formats and durations, adapting their visual identity across paid social while ensuring consistency at scale. The challenge was keeping everything feeling consistently BYOMA while adapting for different placements and audiences, using bold visuals and motion to create engaging, scroll-stopping creative across paid social.
Role - Motion design and edit
Client - BYOMA
