BYOMA - Campaign motion
I had the pleasure of working with the team at BYOMA to create engaging social first assets that fitted with their vibrant brand identity. A brand with such a distinctive visual style and social following, it was essential that every asset felt unmistakably BYOMA. I translated their brand identity into motion, creating animation systems and transitions that felt native to the brand. I designed every movement with purpose - to support storytelling, highlight key information with a cohesive experience across all assets and placements.
I've been brought back on board with the in-house team several times to support their campaigns, which has been great for making the experience collaborative and creative - as well as speaking to the results we achieve together.
For one particular campaign, I created over 75 assets across multiple formats and durations, adapting the visuals while ensuring consistency at scale. The challenge was keeping everything consistent while adapting for different placements and audiences, using bold visuals and motion to create engaging, scroll-stopping paid social creative. As a brand with such a huge following, it's always great to see feedback directly from customers on the new content we create.
Role - Motion design and edit
Client - BYOMA
