The New Statesman
Working with award-winning Head of Design Erica Weathers, we've been bringing the covers of The New Statesman into motion through a series of animated covers.
Each animated cover is ready for social media, paid campaigns, web and digital screens in WHSmith travel stores across the UK. I get the opportunity to work with a huge variety of fantastic artists and give great editorial design a second life beyond the magazine shelf.
Since starting our collaboration in 2025, we've developed a creative process that fits seamlessly around the fast pace of magazine publishing and the news cycles. We've built an ever-expanding collection of animations that help each issue stand out and reach new audiences - delivering motion-led editorial content that performs across multiple channels.
I love to see the growing collection of animated covers - I've had a great time working with all the cover artists' designs, and I'm glad to be part of such a fun, ongoing collaboration.
