HRS Stay, Work and Pay
Motion design for a major studio-led rebrand launch - delivered as part of a wider brand transformation programme.
Working with Irresistible Studios I created a launch film to introduce HRS's refreshed brand identity, alongside explorations that informed how the new visual language could be translated into movement as part of their wider strategy. Drawing on the brand's dots and dash motifs, we collaborated closely with the creative team to bring the new brand world, mission and manifesto to life through motion.
The work focused on using timing, transitions, graphic composition and pacing to communicate key messages while reinforcing the character and personality of the new identity across digital.
As the new brand continued to evolve, I was brought back in to create additional motion content, building on the visual language of the launch and helping carry it across new communications.
Role - Motion design
Agency - Irresistible Studios
