HRS Stay, Work and Pay
Motion design for a major studio-led rebrand launch - delivered as part of a wider brand transformation programme.
Working with Irresistible Studios, I created motion design assets to support the launch of a refreshed brand identity for HRS - exploring how the visual language of the rebrand could be translated into movement as part of their wider strategy. Incorporating their dots and dash motifs, we worked together closely with the creative teams to bring the rebrand and mission sizzle to life.
The work focused on using timing, transitions, graphic composition and pacing to communicate key messages while reinforcing the character and personality of the new identity across digital.
As the new brand continued to evolve, I was brought back in to create additional motion content, building on the visual language of the launch and helping carry it across new communications.
Role - Motion design
Agency - Irresistible Studios
